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~subject:"Customer value"
~isPartOf:"European management journal"
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Search: subject_exact:"Relationship marketing"
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Customer value
Beziehungsmarketing
27
Relationship marketing
27
Consumer behaviour
8
Konsumentenverhalten
8
Kundenwert
7
Customer integration
5
Brand management
4
Internet marketing
4
Kundenintegration
4
Markenführung
4
Online-Marketing
4
Business network
3
Confidence
3
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
Supplier relationship management
3
Unternehmensnetzwerk
3
Vertrauen
3
Betriebliche Wertschöpfung
2
Brand image
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Deutschland
2
Dienstleistungsqualität
2
Emotion
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Employee retention
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Facebook brand page
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Financial services
2
Finanzdienstleistung
2
Germany
2
Innovation management
2
Innovationsmanagement
2
KMU
2
Loyalty
2
Markenimage
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Beeser, Anemone J.
1
Chipulu, Maxwell
1
Corsaro, Daniela
1
Elsner, Ralf
1
Grinevich, Vadim
1
Haenlein, Michael
1
Heinonen, Kristina
1
Kaplan, Andreas M.
1
Lee, Hsin-Yun
1
Lemon, Katherine N.
1
Strandvik, Tore
1
Terpstra, Maarten
1
Verbeeten, Frank H. M.
1
Verhoef, Peter C.
1
Walsh, Gianfranco
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European management journal
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
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ECONIS (ZBW)
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1
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
2
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
3
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
4
Customer satisfaction : cost driver or value driver? ; empirical evidence from the financial services industry
Terpstra, Maarten
;
Verbeeten, Frank H. M.
- In:
European management journal
32
(
2014
)
3
,
pp. 499-508
Persistent link: https://www.econbiz.de/10010382589
Saved in:
5
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
6
Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
7
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
Saved in:
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