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~type_genre:"Produkt- und Herstellerübersicht"
~type_genre:"Handbuch"
~person:"Tomczak, Torsten"
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10001732357
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