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~type_genre:"Reprint"
~subject:"Internationales Marketing"
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Internationales Marketing
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Cross-cultural and critical perspectives on brands
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
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2009
Persistent link: https://www.econbiz.de/10003785267
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
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2009
Persistent link: https://www.econbiz.de/10003785273
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