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~subject:"Qualitative Methode"
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Alternative market research methods : market sensing
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The qualitative research process part 2 : data alalysis and data presentation
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 36-47)
.
2017
Persistent link: https://www.econbiz.de/10011569744
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2
Exploring the landscape of qualitative research in international marketing : two decades of IMR
Andriopoulos, Constantine
;
Slater, Stephanie
- In:
International marketing review
30
(
2013
)
4
,
pp. 384-412
Persistent link: https://www.econbiz.de/10009774273
Saved in:
3
Qualitative data : cooking without a recipe
Graebner, Melissa
;
Martin, Jeffrey A.
;
Roundy, Philip T.
- In:
Strategic organization
10
(
2012
)
3
,
pp. 276-284
Persistent link: https://www.econbiz.de/10009614376
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