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person:"Stephan, Michael"
~person:"Hunt, Shelby D."
~subject:"Marketing theory"
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Marketing theory
Resource-based view
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Ressourcenorientierter Ansatz
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Stephan, Michael
Hunt, Shelby D.
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AMS review : official publication of the Academy of Marketing Science
3
Legends in marketing
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Journal of historical research in marketing
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ECONIS (ZBW)
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The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
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2
Resource-advantage theory : the research tradition period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937562
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3
Resource-advantage theory : the development period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937567
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4
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Campbell, Colin
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 93-94
Persistent link: https://www.econbiz.de/10009679347
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5
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
Saved in:
6
Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 72-84
Persistent link: https://www.econbiz.de/10009679350
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