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~person:"Mattila, Anna S."
~subject:"Brand management"
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Brand management
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Customer satisfaction
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Dienstleistungsqualität
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Mattila, Anna S.
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International journal of contemporary hospitality management
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
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2
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
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