Bhatnagar, Amit; Syam, Siddhartha S. - In: Journal of Business Research 67 (2014) 6, pp. 1293-1302
This paper develops an IP model to determine item allocation for a hybrid retailer's store network, comprising bricks-and-mortar and online stores. Products with low carrying costs are distributed between the bricks-and-mortar stores and the online store. Products with high carrying costs can be...