Catoiu, Iacob; Gardan, Daniel Adrian; Geangu, Iuliana … - In: Annales Universitatis Apulensis Series Oeconomica 1 (2012) 14, pp. 25-25
Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...