BEULE, M. DE; POEL, D. VAN DEN; WEGHE, N. VAN DE - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2013
spatial competition between stores of the same brand, brand attraction based on actual brand performance and spatially variable substitution. The model uses only publicly available or easily acquirable data as input, whereas model output is extensively validated on various levels. These levels...