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~person:"Salzmann, Ralph"
~subject:"Deutschland"
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Deutschland
Duftstoff
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Einzelhandel
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Erlebnismarketing
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Multimodales System
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Musikerlebnis
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Point of sale
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Salzmann, Ralph
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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Multimodale Erlebnisvermittlung am Point of Sale - eine empirische Analyse am Beispiel eines Reisebüros
Weinberg, Peter
;
Salzmann, Ralph
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003289157
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