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Ladengeschäft
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Marketing
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Multivariate Analyse
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Young, Scott
Silberer, Günter
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Chandon, Pierre
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Hutchinson, J. W.
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Young, Scott H.
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Zielke, Stephan
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Altpeter, Marco
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Bachrach, Daniel G.
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Baun, Dorothea
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Bay, Mia
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ECONIS (ZBW)
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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2
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
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