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~isPartOf:"Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende"
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Einzelhandelspreis
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Retail price
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Brand
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Deutschland
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Germany
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Markenartikel
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Preismanagement
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Preiswettbewerb
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Brand management
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Bacos, James
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Diller, Hermann
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
Journal of retailing
38
Journal of retailing and consumer services
34
Working paper / National Bureau of Economic Research, Inc.
27
NBER working paper series
23
NBER Working Paper
22
Bulletin / United States Department of Labor, Bureau of Labor Statistics
20
Retail prices
17
Journal of business research : JBR
16
Discussion paper / Centre for Economic Policy Research
14
International journal of industrial organization
14
Bulletin of the United States Bureau of Labor
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of industrial economics
12
European journal of operational research : EJOR
11
Journal of agricultural & food industrial organization
11
Bulletin / Retail prices and cost of living series / United States Department of Labor, Bureau of Labor Statistics
10
Journal of marketing research : JMR
10
Retail price indexes
10
Retail prices and cost of living series
10
Statistical bulletin of the South Pacific
10
Journal of revenue and pricing management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
CESifo working papers
8
Energy economics
7
International journal of production research
7
Review of industrial organization : RIO
7
The Rand journal of economics
7
The international review of retail, distribution and consumer research
7
International journal of production economics
6
International journal of revenue management : IJRM
6
Manufacturing & service operations management : M & SOM
6
Simon Business School working paper
6
The American economic review
6
American economic journal : a journal of the American Economic Association
5
American journal of agricultural economics
5
Applied economics
5
Applied economics letters
5
European journal of marketing : EJM
5
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
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ECONIS (ZBW)
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Wertschöpfungsorientierte Preispolitik aus Sicht eines Händlers
Werner, Götz W.
;
Werner, Christoph
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 111-118)
.
2006
Persistent link: https://www.econbiz.de/10003367050
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2
Marken vor dem Preisverhau retten : Folgen von übermäßigen Preisaktionen und Auswege aus dem Teufelskreis
Siemssen, Sirko
;
Bacos, James
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 135-152)
.
2006
Persistent link: https://www.econbiz.de/10003367065
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3
Auswege aus der Preisfalle
Diller, Hermann
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 153-180)
.
2006
Persistent link: https://www.econbiz.de/10003367066
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