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subject:"Store brand"
~person:"Ben Rhouma, Tarek"
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Ben Rhouma, Tarek
Dutta, Shantanu
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Journal of marketing channels : ... distribution systems, strategy, and management
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Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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