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subject:"Store brand"
~person:"Martos-Partal, Mercedes"
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Store brand
Consumer behaviour
2
Einzelhandelspreis
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Handelsmarke
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Retail price
2
Beziehungsmarketing
1
Brand
1
Dienstleistungsqualität
1
Einzelhandel
1
Markenartikel
1
Preismanagement
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Pricing strategy
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Product quality
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Produktqualität
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Relationship marketing
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Retail trade
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Service quality
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Spain
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Spanien
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perceived quality
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price sensitivity
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private labels
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retailer positioning
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share of wallet
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Martos-Partal, Mercedes
Dutta, Shantanu
5
Levy, Daniel
4
Olbrich, Rainer
4
Sudhir, K.
4
Barsky, Robert
3
Barsky, Robert B.
3
Bergen, Mark
3
Choi, Seung-chan
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Ma, Meilin
3
Meza, Sergio
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Siebert, Ralph
3
Abril Barrie, Carmen
2
Amrouche, Nawel
2
Beneke, Justin
2
Bergen, Mark E.
2
Bittmann, Thomas
2
Dawes, John
2
Duan, Yongrui
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Fornari, Daniele
2
Fornari, Edoardo
2
González-Benito, Óscar
2
Grandi, Sebastiano
2
Parker, Philip M.
2
Sethuraman, Raj
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Soberman, David A.
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Soler, Louis-Georges
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Ajay Singh
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Alan, Yasin
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Amaldoss, Wilfred
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Arce-Urriza, Marta
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Assarzadegan, Parisa
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Bachtel, Robert C.
1
Bauner, Christoph
1
Bazoche, Pascale
1
Ben Rhouma, Tarek
1
Bhattacharya, Sonali
1
Bonanno, Alessandro
1
Bonfrer, André
1
Bonnet, Céline
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Journal of business economics and management
1
Journal of retailing
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ECONIS (ZBW)
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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2
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
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