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subject:"Store brand"
~type:"article"
~person:"Beneke, Justin"
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Store brand
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Beneke, Justin
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International journal of retail & distribution management
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The journal of consumer marketing
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ECONIS (ZBW)
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Propensity to buy private label merchandise : the contributory effects of store image, price, risk, quality and value in the cognitive stream
Beneke, Justin
;
Brito, Alex
;
Garvey, Kerry-Anne
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010510588
Saved in:
2
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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