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Kundenbindungsprogramm
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Loyalty program
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Beziehungsmarketing
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Business Angels
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Business angels
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Coase theorem
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Coase-Theorem
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Consumer behaviour
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Discussion paper / Centre for Economic Policy Research
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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European journal of marketing : EJM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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The journal of services marketing
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International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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NBER working paper series
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The international review of retail, distribution and consumer research
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The service industries journal
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International journal of retail & distribution management
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of revenue and pricing management
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European journal of operational research : EJOR
5
Information systems research : ISR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Learning trhough crowdfunding
Chemla, Gilles
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Tinn, Katrin
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2016
Persistent link: https://www.econbiz.de/10011522079
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The design and efficiency of loyalty rewards
Caminal, Ramón
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2009
Persistent link: https://www.econbiz.de/10003931035
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