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~person:"Mann, Andreas"
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Kundenbindungsprogramm
3
Loyalty program
3
Mobile Business
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Mobile business
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Beziehungsmarketing
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Deutschland
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Germany
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Innovation adoption
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Mann, Andreas
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
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Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
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Dorotic, Matilda
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Mattila, Anna S.
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Breugelmans, Els
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Chun, So Yeon
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Karray, Salma
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Polinsky, Alan Mitchell
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Steinhoff, Lena
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Stourm, Valeria
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Caminal, Ramón
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Fang, Zheng
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Hoffmann, Anke
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Huber, Frank
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Krafft, Manfred
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Luo, Xueming
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Nevo, Aviv
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Park, Young-Hoon
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Polinsky, A. Mitchell
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Prein, Jan
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Raab, Carola
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Wansink, Brian
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Yang, Morgan X.
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Yu, Irina Y.
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Baloglu, Seyhmus
4
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
Hoynes, Hilary W.
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Hwang, Yoo Hee
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
Working paper / Dialog Marketing Competence Center
1
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ECONIS (ZBW)
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Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
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2
Mobile Kundenkarten - Akzeptanz durch Konsumenten und Implikationen für das CRM
Mann, Andreas
;
Prein, Jan
-
2009
Persistent link: https://www.econbiz.de/10003911225
Saved in:
3
Akzeptanz mobiler Kundenkarten : konzeptionelle Überlegungen und empirische Befunde
Mann, Andreas
;
Prein, Jan
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 241-259)
.
2008
Persistent link: https://www.econbiz.de/10003753448
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