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~person:"Meyer-Waarden, Lars"
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Kundenbindungsprogramm
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Meyer-Waarden, Lars
Bijmolt, Tammo H. A.
13
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Tanford, Sarah
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Verhoef, Peter C.
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Fang, Zheng
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Luo, Xueming
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Prein, Jan
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Raab, Carola
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Bhardwaj, Renu
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Bradlow, Eric T.
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Chan, Haksin
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Drèze, Xavier
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Ha, Young
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Hoynes, Hilary W.
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Journal of retailing and consumer services
2
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
The journal of services marketing
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ECONIS (ZBW)
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1
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
3
Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
Saved in:
4
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Saved in:
5
The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
Meyer-Waarden, Lars
;
Benavent, Christophe
;
Castéran, …
- In:
International journal of retail & distribution management
41
(
2013
)
3
,
pp. 201-225
Persistent link: https://www.econbiz.de/10009725759
Saved in:
6
Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars
;
Benavent, Christophe
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
Saved in:
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