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Farris, Paul W.
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Christen, Markus
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The profit impact of marketing strategy project : retrospect and prospects
Managerial Finance
25
IMF Working Papers
22
Industrial and Commercial Training
14
NBER working paper series
14
ROI in action casebook
14
Working paper / National Bureau of Economic Research, Inc.
14
NBER Working Paper
13
SpringerLink / Bücher
11
The Bottom Line
11
The ROI of pricing : measuring the impact and making the business case
11
Strategic Direction
10
IMF Staff Country Reports
9
Journal of Property Investment & Finance
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
Journal of advertising research
7
Pfeiffer essential resources for training and HR professionals
7
Discussion paper / Centre for Economic Policy Research
6
Human Resource Management International Digest
6
Journal of Economic Studies
6
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Policy research working paper : WPS
6
Strategy & Leadership
6
An essential knowledge resource
5
Human resource management practices : assessing added value
5
Journal of Communication Management
5
Journal of marketing
5
Review of Accounting and Finance
5
The journal of real estate research
5
Working papers / Harvard Business School, Division of Research
5
CESifo working papers
4
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
4
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
4
Harvard business review : HBR
4
Integrated brand marketing and measuring returns
4
International Journal of Electronic Finance
4
Journal of banking & finance
4
Journal of business ethics : JOBE
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Journal of communication management : an international journal
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ECONIS (ZBW)
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1
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
Saved in:
2
Order of market entry : empirical results from the PIMS data and future research topics
Robinson, William Thomas
;
Parry, Mark
- In:
The profit impact of marketing strategy project : …
,
(pp. 73-91)
.
2009
Persistent link: https://www.econbiz.de/10003927244
Saved in:
3
Marketing costs and prices : an expanded view
Reibstein, David J.
;
Joshi, Yogesh V.
;
Farris, Paul W.
- In:
The profit impact of marketing strategy project : …
,
(pp. 124-152)
.
2009
Persistent link: https://www.econbiz.de/10003927264
Saved in:
4
PIMS and the market share effect : biased evidence versus fuzzy evidence
Christen, Markus
;
Gatignon, Hubert A.
- In:
The profit impact of marketing strategy project : …
,
(pp. 260-271)
.
2009
Persistent link: https://www.econbiz.de/10003927401
Saved in:
5
PIMS in the new millennium : how PIMS might be different tomorrow
Farris, Paul W.
;
Moore, Michael J.
;
Roberts, Keith
- In:
The profit impact of marketing strategy project : …
,
(pp. 272-286)
.
2009
Persistent link: https://www.econbiz.de/10003927406
Saved in:
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