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person:"DeLorme, Denise E."
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Search: subject_exact:"Rezeptfreies Arzneimittel"
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Advertising
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OTC pharmaceuticals
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Rezeptfreies Arzneimittel
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2000-2008
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DeLorme, Denise E.
Evans, David S.
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Breuer, Robert
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Eisenberg, Matthew
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Avery, Rosemary J.
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Akpalu, Wisdom
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Huh, Jisu
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Abeeku Bamfo, Bylon
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of advertising research
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ECONIS (ZBW)
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Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
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2
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
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