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subject:"Kommunikation"
~subject:"Narrative method"
~isPartOf:"European journal of marketing : EJM"
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Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
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