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~person:"Nilsson, Tomas"
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Nilsson, Tomas
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Journal of marketing management : MM
2
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ECONIS (ZBW)
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1
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
2
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
3
The reluctant rhetorician : senior managers as rhetoricians in a strategic change context
Nilsson, Tomas
- In:
Journal of organizational change management
23
(
2010
)
2
,
pp. 137-144
Persistent link: https://www.econbiz.de/10008647651
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