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~subject:"Sportmarketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Sportmarketing
Brand image
2
Brand management
2
Football
2
Fußball
2
Markenführung
2
Markenimage
2
Sports marketing
2
Advertising effects
1
Communication
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Consumer attitudes
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Consumer behaviour
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Corruption
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Deutschland
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Germany
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Konsumentenverhalten
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Korruption
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Professional sports
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Profisport
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Public relations
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Sponsor Behaviour
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Sponsoring
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Sponsorship
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Sport
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Sport Consumer Behaviour
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German
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Burmann, Christoph
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Flöter, Thomas
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Schade, Michael
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Uhrich, Sebastian
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Marketing : ZFP ; journal of research and management
International journal of sport management and marketing : IJSMM
33
Journal of sport management : the official journal of the North American Society of Sport Management
32
European Sport management quarterly : ESMQ
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
International journal of sports marketing & sponsorship
27
Sport management review
23
Journal of sports economics
13
International journal of sport finance
8
Journal of business research : JBR
8
Sport, Business and Management : an international journal ; SBM
7
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
SpringerLink / Bücher
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Services marketing quarterly
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Markt- und Unternehmensentwicklung
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport marketing in a global environment : strategic perspectives
2
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ECONIS (ZBW)
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Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Saved in:
2
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
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