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~subject:"Sportmarketing"
~isPartOf:"Markt- und Unternehmensentwicklung"
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Sportmarketing
Athletes
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Deutschland
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Estimation
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Football
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Fußball
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Germany
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Leistungsentgelt
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Markenbekanntheit
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Medienwirtschaft
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Performance pay
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Professional sports
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Profisport
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Schätzung
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Sportler
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Sports economics
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Sportökonomik
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Nüesch, Stephan
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Franck, Egon
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Markt- und Unternehmensentwicklung
International journal of sport management and marketing : IJSMM
33
Journal of sport management : the official journal of the North American Society of Sport Management
32
European Sport management quarterly : ESMQ
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
International journal of sports marketing & sponsorship
27
Sport management review
23
Journal of sports economics
13
International journal of sport finance
8
Journal of business research : JBR
8
Sport, Business and Management : an international journal ; SBM
7
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
SpringerLink / Bücher
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Services marketing quarterly
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing : ZFP ; journal of research and management
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
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The economics of superstars and celebrities
Nüesch, Stephan
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480584
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The Economics of Superstars and Celebrities
Nüesch, Stephan
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515596
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