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~subject:"Sportmarketing"
~isPartOf:"Markt- und Unternehmensentwicklung"
~isPartOf:"Journal of business research : JBR"
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Sportmarketing
Football
17
Fußball
17
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10
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10
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6
Consumer behaviour
5
Konsumentenverhalten
5
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Markt- und Unternehmensentwicklung
Journal of business research : JBR
International journal of sport management and marketing : IJSMM
33
Journal of sport management : the official journal of the North American Society of Sport Management
32
European Sport management quarterly : ESMQ
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
International journal of sports marketing & sponsorship
27
Sport management review
23
Journal of sports economics
13
Sport, Business and Management : an international journal ; SBM
9
International journal of sport finance
8
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
SpringerLink / Bücher
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Services marketing quarterly
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing : ZFP ; journal of research and management
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
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1
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
4
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
5
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
6
Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.
;
Rizzo, Cristian
;
Pino, Giovanni
- In:
Journal of business research : JBR
98
(
2019
),
pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
Saved in:
7
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
8
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Saved in:
9
The economics of superstars and celebrities
Nüesch, Stephan
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480584
Saved in:
10
The Economics of Superstars and Celebrities
Nüesch, Stephan
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515596
Saved in:
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