//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sportmarketing"
~person:"Burmann, Christoph"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Rugby"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
Football
5
Fußball
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Deutschland
3
Germany
3
Sponsoring
3
Sponsorship
3
Sports marketing
3
Professional sports
2
Profisport
2
Advertising effects
1
Bewertung
1
Bremen
1
City marketing
1
Consumer attitudes
1
Cost-benefit analysis
1
Evaluation
1
Event-Marketing
1
Free rider problem
1
Fußballbundesliga
1
Geschichte 2003-2005
1
Imagetransfer
1
Kosten-Nutzen-Analyse
1
Marketing theory
1
Marketingtheorie
1
Sport organization
1
Sport-Verein "Werder" von 1899
1
Sportorganisation
1
Sportsponsoring
1
Stadtmarketing
1
Target group
1
Trittbrettfahrerverhalten
1
Verbrauchereinstellung
1
Werbewirkung
1
Zielgruppe
1
brand image
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
German
2
English
1
Author
All
Burmann, Christoph
Kunkel, Thilo
10
Biscaia, Rui
9
Vrontis, Demetris
9
McDonald, Heath
8
Shuv-Ami, Avichai
8
Thrassou, Alkis
7
Uhrich, Sebastian
7
Desbordes, Michel
6
Funk, Daniel C.
6
Katz, Matthew
6
Nufer, Gerd
6
Schreyer, Dominik
6
Chanavat, Nicolas
5
Pawlowski, Tim
5
Woisetschläger, David
5
Yoshida, Masayuki
5
Budzinski, Oliver
4
Chadwick, Simon
4
Delia, Elizabeth B.
4
Heere, Bob
4
Humphreys, Brad R.
4
Ko, Yong Jae
4
Koronios, Konstantinos
4
Lock, Daniel
4
Madden, Paul
4
Manoli, Argyro Elisavet
4
Nüesch, Stephan
4
Ross, Stephen
4
Santos, Manuel Alonso dos
4
Torgler, Benno
4
Wann, Daniel L.
4
Anagnostopoulos, Christos
3
Baker, Thomas A., III.
3
Calabuig Moreno, Ferran
3
Cho, Heetae
3
Doyle, Jason P.
3
Feddersen, Arne
3
Grohs, Reinhard
3
Hill, Brad
3
more ...
less ...
Published in...
All
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
2
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
3
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 179-201)
.
2007
Persistent link: https://www.econbiz.de/10003511634
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->