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~subject:"Sportmarketing"
~subject:"Welt"
~person:"Ross, Stephen"
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Sportmarketing
Welt
Football
6
Fußball
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Consumer behaviour
4
Konsumentenverhalten
4
Professional sports
4
Profisport
4
Sports marketing
4
Brand image
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2009-2010
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Arbeitsgruppe
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Brand
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Club theory
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Ross, Stephen
Kunkel, Thilo
10
Biscaia, Rui
9
Vrontis, Demetris
9
McDonald, Heath
8
Shuv-Ami, Avichai
8
Szymanski, Stefan
8
Nufer, Gerd
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Thrassou, Alkis
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Torgler, Benno
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Funk, Daniel C.
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Katz, Matthew
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Matheson, Victor A.
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Ours, Jan C. van
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Woisetschläger, David
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Yoshida, Masayuki
5
Budzinski, Oliver
4
Chadwick, Simon
4
Delia, Elizabeth B.
4
Goddard, John A.
4
Heere, Bob
4
Humphreys, Brad R.
4
Ko, Yong Jae
4
Lock, Daniel
4
Madden, Paul
4
Manoli, Argyro Elisavet
4
Nalbantis, Georgios
4
Nüesch, Stephan
4
Santos, Manuel Alonso dos
4
Wann, Daniel L.
4
Anagnostopoulos, Christos
3
Baker, Thomas A., III.
3
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3
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International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
4
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A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
2
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
3
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
4
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
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