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source:"econis"
~subject:"Herkunftsbezeichnung"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Herkunftsbezeichnung
Brand image
4
Designation of origin
4
Markenimage
4
Rules of origin
4
Ursprungsregeln
4
Brand
3
Brand management
3
China
3
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Italien
3
Italy
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
brand associations
2
country of origin
2
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Corporate reputation
1
Country of origin
1
Creativity
1
Cross-cultural management
1
Cultural identity
1
Firmenimage
1
Interkulturelles Management
1
International market entry
1
Internationaler Markteintritt
1
Italian firms in China
1
Kreativität
1
Kulturelle Identität
1
Multinationales Unternehmen
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Transnational corporation
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brand
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brand image in BTB
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brand management
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English
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Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Aiello, Gaetano
1
Battaglia, Loretta
1
Cedrola, Elena
1
Donvito, Raffaele
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of international consumer marketing
12
International marketing review
10
Journal of business research : JBR
10
Journal of global marketing
9
Asia Pacific journal of marketing and logistics
7
RIETI discussion paper
7
IDE discussion papers
5
Journal of international marketing
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Discussion paper series / Philippine Institute for Development Studies
4
Applied economics letters
3
Discussion papers / CEPR
3
ERIA discussion paper series
3
Journal of African trade : official journal of the African Export-Import Bank
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international economics
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
CESifo Working Paper
2
Cambridge journal of regions economy and society
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Japan and the world economy : international journal of theory and policy
2
Journal of Asian economics
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of industry, competition and trade
2
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ECONIS (ZBW)
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
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