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~isPartOf:"International marketing in rapidly changing environments"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Brand image
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Consumer motivation
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Designation of origin
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Indonesia
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Indonesien
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Kaufmotiv
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Lebensstil
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Lifestyle
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Markenimage
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Multinationales Unternehmen
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Nationalkultur
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Cho, Seoung-do
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Jung, Gang Ok
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Kim, Daekwan
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International marketing in rapidly changing environments
Journal of hospitality marketing & management
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Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
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