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~subject:"Markenführung"
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Markenführung
Hypermarket
101
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44
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26
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Aurier, Philippe
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Gutiérrez Rodríguez, Pablo
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Hasliza Hassan
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Ho, Ching-wei
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Economic research
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International journal of retail & distribution management
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ECONIS (ZBW)
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
2
The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case
Gutiérrez Rodríguez, Pablo
;
Cuesta Valiño, Pedro
; …
- In:
Economic research
30
(
2017
)
1,1
,
pp. 290-301
Persistent link: https://www.econbiz.de/10012223810
Saved in:
3
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
4
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
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