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~subject:"Internationales Marketing"
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Internationales Marketing
SME marketing
81
KMU-Marketing
64
SME
25
KMU
24
Marketingmanagement
14
Marketing
13
Marketing management
13
Internet marketing
12
Online-Marketing
12
Entrepreneurship
10
Klein- und Mittelbetrieb
10
Deutschland
9
Germany
9
International marketing
9
Brand management
8
Entrepreneurship approach
8
Markenführung
8
Social Web
8
Social web
8
B-to-B-Marketing
7
Business-to-business marketing
7
Großbritannien
6
United Kingdom
6
Beziehungsmarketing
5
Relationship marketing
5
USA
5
United States
5
Export marketing
4
Firm performance
4
International market entry
4
Internationaler Markteintritt
4
Marketingstrategie
4
Cross-cultural marketing
3
Erfolgsfaktor
3
Globalisierung
3
Globalization
3
Internationalisierung
3
Italien
3
Italy
3
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English
5
German
2
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Dean, David L.
2
Kahiya, Eldrede Tinashe
2
Alexander, Andrew
1
Ali, M. Yunus
1
Blesa, Andreu
1
Brüggelambert, Gregor
1
Büchler, Jan-Philipp
1
Christmann, Helen
1
Faix, Axel
1
Kohlert, Helmut
1
Ripollés Meliá, María
1
Shamsuddoha, A. K.
1
Wood, Steve
1
Çakir, Gültekin
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Asia Pacific journal of marketing and logistics
2
Applied research on strategic international management
1
Journal of world business : JWB
1
Research handbook on export marketing
1
Studium
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
7
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1
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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2
Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen
Brüggelambert, Gregor
;
Büchler, Jan-Philipp
;
Çakir, …
-
2016
Persistent link: https://www.econbiz.de/10011620460
Saved in:
3
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
4
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
5
Impact of export promotion programs on SME export performance : empirical evidence from an emerging nation
Ali, M. Yunus
;
Shamsuddoha, A. K.
- In:
Research handbook on export marketing
,
(pp. 12-44)
.
2014
Persistent link: https://www.econbiz.de/10010472832
Saved in:
6
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
7
International new ventures as "small multinationals" : the importance of marketing capabilities
Ripollés Meliá, María
;
Blesa, Andreu
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10009517189
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