//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Sultan, Fareena"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SMS advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
1
Branding
1
Consumer acceptance of new marketing platforms
1
Consumer behaviour
1
Global marketing
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mobile Business
1
Mobile Marketing
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Online-Marketing
1
Wireless communications
1
Youth consumers
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Sultan, Fareena
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Bartikowski, Boris
1
Bernritter, Stefan F.
1
Bijmolt, Tammo H. A.
1
Bindu, N.
1
Bruggen, Gerrit H. van
1
Chung, Christina
1
Dinsmore, John
1
Dwivedi, Yogesh Kumar
1
Eisenbeiß, Maik
1
Fiedler, Maximilian
1
Gao, Tao
1
Gierl, Heribert
1
Gisbergen, Marnix S. van
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Guido, Gianluigi
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Jebarajakirthy, Charles
1
Ketelaar, Paul E.
1
Kim, Youngchan
1
Konig, Ruben Peter
1
Konus, Umut
1
Krishen, Anjala S.
1
Kumar, K. Satheesh
1
Lütjens, Henk
1
Maseeh, Haroon Iqbal
1
Muk, Alexander
1
Nataraajan, Rajan
1
Pagani, Margherita
1
Pentecost, Robin
1
Pichierri, Marco
1
Pino, Giovanni
1
Richard, Marie-Odile
1
Rohm, Andrew J.
1
Rozendaal, Esther
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Business horizons
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->