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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Minnema, Alec"
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Beziehungsmarketing
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Bonus premiums
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Consumer behaviour
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Minnema, Alec
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
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