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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Affective appraisal"
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Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.
;
Saini, Ritesh
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
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