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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Experiment"
~subject:"Prospect Theory"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
Consumer behavior analysis : (a) rational approach to consumer choice
2
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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SFB 649 discussion paper
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Insights in the economics of aging
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International journal of hospitality management
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Journal of Islamic marketing : JIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of air transport management
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Journal of business economics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economic behavior & organization : JEBO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal
;
Raz, Ornit
;
Heiman, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
Saved in:
3
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
4
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
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