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~subject:"Einzelhandel"
~person:"González-Benito, Óscar"
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Einzelhandel
Consumer behaviour
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Sales promotion
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Verkaufsförderung
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Brand
2
Markenartikel
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Market share
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Marktanteil
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Brand management
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End of aisle and island
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Handelsmarke
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In-store display
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Insel
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Island
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Marketing management
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National brand
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González-Benito, Óscar
Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
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Rajagopal
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Ailawadi, Kusum L.
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Behe, Bridget K.
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Breugelmans, Els
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Faßnacht, Martin
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Huchzermeier, Arnd
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Ieva, Marco
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Nordfält, Jens
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Pantano, Eleonora
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Sand, Jan Yngve
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Ziliani, Cristina
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Abril Barrie, Carmen
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Altamirano, Nelson
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Bauer, Hans H.
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Bech-Larsen, Tino
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Bogomolova, Svetlana
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Capriello, Antonella
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Chen, Youhua
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Cheng, T. C. E.
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Corona, Ramon
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Corvello, Vincenzo
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Czerniachowska, Kateryna
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D'Attoma, Ida
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Das, Gopal
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Dewani, Prem Prakash
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Epstein, Leonardo D.
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Ertekin, Necati
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Fildes, Robert
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Garrido-Morgado, Álvaro
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Gedenk, Karen
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Goodstein, Ronald Charles
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Grewal, Dhruv
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Business research quarterly : BRQ
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Merchandising at the point of sale : differential effect of end of aisle and islands
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Business research quarterly : BRQ
18
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011457776
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