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~subject:"Preismanagement"
~isPartOf:"Journal of marketing research : JMR"
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Preismanagement
Sales promotion
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Ahearne, Michael J.
1
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Journal of marketing research : JMR
Journal of retailing
16
Journal of business research : JBR
12
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European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
Saved in:
4
Designing sales contests : does the prize structure matter?
Lim, Noah
;
Ahearne, Michael J.
;
Ham, Sung H.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10003867351
Saved in:
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