//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
2
Pricing strategy
2
USA
2
United States
2
Corporate insurance
1
Customer service
1
Electrical goods trade
1
Elektrohandel
1
Empirical method
1
Empirische Methode
1
Experiment
1
Information behaviour
1
Informationsverhalten
1
Kundenbindungsprogramm
1
Kundenservice
1
Low-cost strategy
1
Loyalty program
1
Motivation
1
Niedrigpreisstrategie
1
Preisdifferenzierung
1
Price discrimination
1
Psychology of advertising
1
Rabatt
1
Rebate
1
Social inequality
1
Soziale Ungleichheit
1
Takeover
1
Unternehmensversicherung
1
Werbepsychologie
1
acquisition value
1
low discount
1
price promotion
1
transaction value
1
Übernahme
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Argo, Jennifer J.
1
Bagchi, Rajesh
1
Cai, Fengyan
1
Chen, Tao
1
Fishbach, Ayelet
1
Gauri, Dinesh Kumar
1
Grant, Susan Jung
1
Hsee, Christopher K.
1
Janiszewski, Chris A.
1
Kalra, Ajay
1
Kan, Christina
1
Lichtenstein, Donald R.
1
Main, Kelley J.
1
Peck, Joann
1
Shen, Luxi
1
Shu, Suzanne B.
1
Sun, Baohong
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
2
The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi
;
Fishbach, Ayelet
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
Saved in:
3
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
4
The effect of mere touch on perceived ownership
Peck, Joann
;
Shu, Suzanne B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
Saved in:
5
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
Saved in:
6
Stigma by association in coupon redemption : looking cheap because of others
Argo, Jennifer J.
;
Main, Kelley J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 559-572
Persistent link: https://www.econbiz.de/10003806878
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->