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person:"Neslin, Scott A."
~isPartOf:"Journal of retailing"
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Cluster analysis
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Consumer behaviour
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Deal proneness
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Latent class cluster analysis.
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Market segmentation
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Marktsegmentierung
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Neslin, Scott A.
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Journal of retailing
Marketing Science
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research
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Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
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