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subject:"sales promotion"
~person:"Sinha, Somesh Kumar"
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sales promotion
Sales promotion
4
Verkaufsförderung
4
hedonic benefit
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utilitarian benefit
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Sinha, Somesh Kumar
Chiang, Cheng-Chen
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Global business review
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International journal of business excellence : IJBEX
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A systematic literature review of the sales promotion's utilitarian and hedonic benefits
Sinha, Somesh Kumar
- In:
International journal of business excellence : IJBEX
28
(
2022
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10014234594
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2
The link between sales promotion's benefits and consumers perception : a comparative study between rural and urban consumers
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
20
(
2019
)
2
,
pp. 498-514
Persistent link: https://www.econbiz.de/10012035756
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