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isPartOf:"European journal of marketing : EJM"
~accessRights:"restricted"
~person:"Guo, Wenxia"
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The effectiveness of matching sales influence tactics to consumers’ avoidance versus approach shopping motivations
Guo, Wenxia
;
Main, Kelley
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1577-1596
Persistent link: https://www.econbiz.de/10011755188
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