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~type_genre:"Thesis"
~subject:"Marketingmanagement"
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Satellitenrundfunk
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Deutschland
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Germany
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Innovation diffusion
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1985-2001
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1992-2002
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ASTRA <Satellit>
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Busch, Gernot
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Die Einführung des Satellitendirektempfangs in Deutschland über ASTRA : ein Ergebnis der Push-Pull-Strategie bei der Diffusion von Empfangsgeräten im Konsumenten-Markt
Busch, Gernot
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2009
Persistent link: https://www.econbiz.de/10003806583
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