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subject:"Brand image"
~subject:"Designation of origin"
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Search: subject_exact:"Schaumwein"
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Brand image
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Schaumwein
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20
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14
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Brand management in emerging markets : theories and practice
1
Enometrica : review of the Vineyard Data Quantification Society and the European Association of Wine Economists
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Journal of business research : JBR
1
Restructuring strategy : new networks and industry challenges
1
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
1
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ECONIS (ZBW)
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It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie
;
Williams, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
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2
Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
Saved in:
3
The territorial brand of champagne and cultural omnivorousness
Smith Maguire, Jennifer
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 137-146)
.
2014
Persistent link: https://www.econbiz.de/10010442535
Saved in:
4
Champagne : a distinguished wine? ; the creation of champagne's brand image
Desbois-Thibault, Claire
- In:
European business and brand building : [the papers of …
,
(pp. 99-112)
.
2012
Persistent link: https://www.econbiz.de/10009520659
Saved in:
5
Strategies and interpreting models of a reformed DOC : the Prosecco case study
Rossetto, Luca
;
Boatto, Vasco
;
Barisan, Luigino
- In:
Enometrica : review of the Vineyard Data Quantification …
4
(
2011
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009684374
Saved in:
6
Maintaining collective assets, the tragedy of the commons, and supply chain performance : the case of the champagne industry
Cool, Karel O.
;
Henderson, James
- In:
Restructuring strategy : new networks and industry …
,
(pp. 17-43)
.
2005
Persistent link: https://www.econbiz.de/10002601538
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