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Markenimage
Schaumwein
76
Sparkling wine
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Deutschland
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Charters, Steve
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Cool, Karel O.
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Henderson, James
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Kniazeva, Maria
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Smith Maguire, Jennifer
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Brand management in emerging markets : theories and practice
1
Restructuring strategy : new networks and industry challenges
1
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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ECONIS (ZBW)
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Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
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2
The territorial brand of champagne and cultural omnivorousness
Smith Maguire, Jennifer
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 137-146)
.
2014
Persistent link: https://www.econbiz.de/10010442535
Saved in:
3
Maintaining collective assets, the tragedy of the commons, and supply chain performance : the case of the champagne industry
Cool, Karel O.
;
Henderson, James
- In:
Restructuring strategy : new networks and industry …
,
(pp. 17-43)
.
2005
Persistent link: https://www.econbiz.de/10002601538
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