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How to create attractive and unique customer experiences : an application of Kano's theory of attractive quality to recreational tourism
Högström, Claes
;
Rosner, Marina
;
Gustafsson, Anders
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10008652227
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