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~person:"Richards, Keith A."
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Key account management
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Richards, Keith A.
Zupancic, Dirk
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Sieck, Hartmut
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Belz, Christian
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Cheverton, Peter
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Ivens, Björn Sven
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Müllner, Markus
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Homburg, Christian
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Jensen, Ove
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Ryals, Lynette J.
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Senn, Christoph
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Tzempelikos, Nektarios
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Guenzi, Paolo
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Guesalaga, Rodrigo
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Heinrich, Stephan
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Lacoste, Sylvie
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Ojasalo, Jukka
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Schiele, Holger
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Sidow, Hans D.
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The journal of personal selling & sales management : JPSSM
2
Journal of strategic marketing
1
Strategic sales and strategic marketing
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ECONIS (ZBW)
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On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
2
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
3
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
4
Key account management : adding elements of account fit to an integrative theoretical framework
Richards, Keith A.
;
Jones, Eli
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10003905042
Saved in:
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