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~subject:"Strategic management"
~subject:"Key account management"
~person:"Rogers, Beth"
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Strategic management
Key account management
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Rogers, Beth
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Which resources and capabilities underpin strategic key account management?
Guesalaga, Rodrigo
;
Gabrielsson, Mika
;
Rogers, Beth
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 160-172
Persistent link: https://www.econbiz.de/10011963481
Saved in:
2
Key account planning: benefits, barriers and best practice
Ryals, Lynette
;
Rogers, Beth
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003494023
Saved in:
3
Key account management : learning from supplier and customer perspectives
McDonald, Malcolm
;
Rogers, Beth
-
1998
Persistent link: https://www.econbiz.de/10000620463
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