//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Controlling"
~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Schlüsselkundenmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Key account management
5
Key-Account-Management
5
Theorie
4
Theory
4
Controlling
2
Lieferantenmanagement
2
Management control
2
Supplier relationship management
2
B-to-B-Marketing
1
Bundling strategy
1
Business-to-business marketing
1
Contribution margin
1
Customer analysis
1
Customer value
1
Deckungsbeitragsrechnung
1
Duopol
1
Duopoly
1
Geschäftsverbindung
1
Investitionsgütermarketing
1
Kostenrechnung
1
Kundenanalyse
1
Kundengruppenmanagement
1
Kundenwert
1
Lebenszyklus
1
Leistungsbündel
1
Life cycle
1
Market research
1
Marktforschung
1
New product development
1
Pensioners
1
Physical distribution
1
Produktentwicklung
1
Rentner
1
Vertrieb
1
Zielkostenrechnung
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Hochschulschrift
2
Thesis
2
Graue Literatur
1
Non-commercial literature
1
Language
All
English
3
German
2
Author
All
Baguhl, Olaf
1
Fader, Peter
1
Fay, Scott
1
Hardie, Bruce G. S.
1
Lauga, Dominique Olié
1
Ofek, Elie
1
Welling, Michael
1
Xie, Jinhong
1
more ...
less ...
Published in...
All
Controlling
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
15
Handbook of strategic account management : a comprehensive resource
12
SpringerLink / Bücher
9
Fixed revenue accounting : a new management accounting framework
6
The journal of personal selling & sales management : JPSSM
6
The international journal of bank marketing : IJBM
5
Gabler Edition Wissenschaft
4
Journal of business research : JBR
4
Journal of business-to-business marketing
4
Journal of strategic marketing
4
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business market management : JBM
3
Journal of business strategy
3
Meddelanden från Svenska Handelshögskolan
3
Schriften zum innovativen Marketing
3
Discussion paper / Tinbergen Institute
2
EBL-Schweitzer
2
Europäische Hochschulschriften / 5
2
Harvard business review : HBR
2
Integriertes Key-Account-Management
2
International journal of business excellence
2
Journal of international marketing
2
Management international review : mir ; journal of international business
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Springer eBook Collection / Business and Economics
2
Thexis / Fachbericht für Marketing
2
Trends im Firmenkundengeschäft in Kreditinstituten
2
Wissenschaftliche Schriften / Fachbereich Betriebswirtschaft, Hochschule Koblenz, University of Applied Sciences
2
A focused issue on the marketing process in organizational competence
1
Achieving financial stability and growth in Africa
1
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Argumenta oeconomica
1
Asian Academy of Management journal : AAMJ
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
Saved in:
2
Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003973175
Saved in:
3
Market research and innovation strategy in a duopoly
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 373-396
Persistent link: https://www.econbiz.de/10003843340
Saved in:
4
Key-Account-Controlling im Marketing für Industriegüter
Baguhl, Olaf
-
2004
Persistent link: https://www.econbiz.de/10002102956
Saved in:
5
Möglichkeiten und Grenzen einer geschäftsbeziehungsorientierten Deckungsbeitragsrechnung
Welling, Michael
-
1999
Persistent link: https://www.econbiz.de/10013328520
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->