//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~subject:"Product Placement"
~person:"Dens, Nathalie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Schleichwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
Advertising effects
1
Brand
1
Brand attitude
1
Brand management
1
Brand placement
1
Consumer behaviour
1
Foreign language
1
Konsumentenverhalten
1
Language
1
Markenartikel
1
Markenführung
1
Persuasion knowledge
1
Processing style
1
Product placement
1
Sprache
1
Werbewirkung
1
Written narrative
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dens, Nathalie
Avramova, Yana R.
1
Burkhalter, Janée N.
1
Curasi, Carolyn Folkman
1
De Gregorio, Federico
1
Donthu, Naveen
1
Jin, S. Venus
1
Lanseng, Even Johan
1
Muqaddam, Aziz
1
Olsen, Lars Erling
1
Pelsmacker, Patrick de
1
Sung, Yongjun
1
Thornton, Corliss G.
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
2
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->