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~person:"McClung, Steven"
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Acceptability and ethics of product placement in sport video games
Kim, Min Soo
;
McClung, Steven
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10008825728
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2
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
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